![]() This is necessary for any type of large-scale analysis because you 1) need to have a consistent way to compare and contrast each piece of qualitative data, and 2) will be able to use tools like Excel and Google Sheets to manipulate quantitative data. Qualitative data coding is the process of assigning quantitative tags to the pieces of data. Coding qualitative data allows you to transform these unique responses into quantitative metrics that can be compared to the rest of your data set. Though these types of responses allow for more detailed feedback, they are also difficult to measure and analyze on a large scale. When gathering feedback, whether it’s from surveys, online reviews, or social mentions, the most valuable insights usually come from free-form or open-ended responses.
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